"What is Corporate Social Responsibility?"

Corporate social responsibility should not be perceived as merely contribution by companies to its external environment but also to include its internal community. There are many other ways a company can participate in CSR other than giving back to the outer community at large (donations or charities). Companies should make sure their employees are well remunerated (monetarily & recognitions). Companies can assist in providing financial aid to its employees or even boost their morale by retraining or even pay for their education. It might not be able to finance all its employees but at least take a random sample, this would seem unfair to others, but there is also the option of rotating (each time they send a different set of employees back to school). Once these employees are fairly treated they will be happy and therefore give of their best when dealing with customers. Once your employees are happy then your customers will be happy too (in most cases). Companies should not promote unhealthy products (such as cigarette which is considered a killer – cancer) or even sell them for that matter.

Companies should get more involved in Community Youth Clubs. Separate and apart from donating, they can assist in educating the youths about what the business environment entails so as to increase their awareness about the working world and its goods/services offered. Today there is the conundrum of extortionist. Business owners should not support these activities regardless of their lives being threatened. They should join hands in unity with other corporations to “stamp out” this “evil monster” that is facing organisations globally.